Corporate India is looking to hit a barrage of sixes during the World Cup. Some of the biggest names from India Inc are going the whole hog to make sure that they their message reaches the consumers.

The on-ground sponsors of ICC World Cup – Reliance Communications, LG, PepsiCo, Reebok, Hero Honda, Emirates, Yahoo, Castrol and Money Gram have together paid an estimated Rs. 1200 crore for in stadia advertising.

Sony India, Hero Honda and Vodafone have paid Rs. 55 crore each for the rights of on air joint presenting sponsors of the world's third largest televised event.

Associate on air sponsors of the World Cup Nokia, Pepsi, Maruti Suzuki, Philips India and Airtel Digital TV have paid Rs. 35 crore each.

Most of the sponsors are betting on the men in blue to be game changers for their brands.